How to sell Events Tickets Online Fast in the UK
- November 16, 2020
The internet is a vast market where event promotion can scale, but if planning is ignored, it may be challenging to record 100% success. However, event organizers in the UK are continually seeking the best way to connect with their audience to maneuver event ticketing sales online. They are often looking for ways to reach out to internet users in the UK, a number that is increasing every day. Different reports and research have revealed that unique active internet users are increasing daily, and this is a potentially huge market any event promoter shouldn’t ignore.
The success of selling your event tickets depends on the planning structure and strategies deployed and implemented throughout the ticket sales period. As a UK event planner, there are a few things you’ll need to consider and put in place when thinking about selling event tickets online.
Use Social Media Influencers
The essence of social media influencers on the awareness and reach for an event can’t be overlooked. Influencer marketing is an aspect of marketing that has grown to be embraced in the business world. Influencers are an essential channel used to tap into the thought and feeling of their loyal followers in the UK with the core aim to promote your event. Set aside a reasonable budget to run a contest on social media, the contest should be capable to spur interest and conversation centred around the event. The partnership with influencers will help your event tickets sell online.
Utilize the Right Event Ticketing Platform
What platform on the internet should you use to sell your tickets? This is a big question every event planner must answer before taking a step. There are a few verified ticketing platforms in the UK that provide the chance to sell tickets. These platforms will eventually help you handle the ticketing for the event from start until the monies land your account. But before you post your event tickets on any online platform, we encourage that you consider;
– The user-friendliness of the ticket platform
– Does the platform have data safety and encryption?
– Can the planner manage the inventory and customers order?
– Can you use the platform to send an automatic message after an order is made?
– Is the link from the ticket platform sharable to other social channels?
– Can a planner customize the ticket form and layout to fit designs and amplify the brand tone
Dedicated Customer Success Personnel
Selling tickets online is one of the most challenging jobs anyone can think about, there is no guarantee that as an event organizer, you will always record success. Sometimes the graph might turn it hands down. People seek more information for a specific event and would want human interaction; hence a dedicated customer care unit will help handle this aspect. It is vital to have an in-house and professional customer service unit. In case, you can’t afford to employ a team (that is more than one personnel) then you should instead go for just one person who has the skills and ability to manage several inquiries within the shortest time frame.
Reach Out to your Target Audience
While you are planning an event, you should understand who you intend the target. A planner will need to define the audience in the UK the event is meant for. Things that can help quickly achieve this is to get an age range, demography, lifestyle and event category the audience likes. A thorough understanding of the audience analysis will help in deciding the price for the tickets, the date and quick sales strategy to adopt.